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It’s almost that time of year! The leaves are starting to turn, the kids are back in school, and the fall real estate market continues to be active. We only have three months until the end of the year, so if you’re looking to close a few deals and fill your spring pipeline, the time to put in the work is now.
We’ve put together our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competition. These Halloween real estate marketing ideas can be used by real estate agents, groups and brokerages. And don’t be afraid to be cheesy or corny – keep it simple and playful!
Pumpkin spice and real estate advice
Hold a meetup at your local Starbucks or indie coffee shop. Invite all of your current leads, referral partners, and friends to stop by and enjoy PSL with you (and be sure to pick up the tab)!
Don’t forget the drinks for the adults
You’ll be remembered by the adults trick-or-treating with the neighborhood kids if you serve them a cold beer or hot hot chocolate (depending on the weather). They will be begging for “More boos please!” (see what we mean by corny??). Just make sure no one is driving behind. You can even put together some wicked seasonal drinks for your Halloween party selected from this list (before or on Halloween night).
Host a trunk-or-treat event
We love this idea as a fun real estate office marketing event that will reach all your brokers! Every agent invites their friends and clients, and you can host it right in your office parking lot. Clothes and candy are given out at every turn, and the kids start walking around in a safe area (assuming the parking lot is closed and free of traffic).
Throw an escape room party for clients and friends
I did this one year for some of my VIP clients, and it was a HUGE hit. Everyone loved it, it was so easy to edit, and people were talking about it for months afterward.
Plan an unusual open house
Decorate with spooky themed decorations, dim the lights, and play your favorite Halloween Spotify playlist (and remember to bring a portable speaker).
Catch a spine-chilling film race
You can organize a horror movie night inside a traditional theater (if you can find someone willing to work with you) or a media room – many luxury apartments have media rooms available for rent. Find a friend who lives in the same area and ask if you can use the space! If you live in a warm place, you can also rent a portable screen and projector to hold your horror movie marathon outside.
Throw a door or porch decorating contest
For those who live in high-rise buildings or condo buildings, we recommend a door or porch decorating contest for everyone in your building. If you are friendly with the management, I can use their help in spreading the word and promoting your event. This is a great way to meet your neighbors and have them remember you as a fun, family-friendly agent when they’re looking for their next move.
Host a Howl-o-ween pet event
Host a doggie dress-up party with doggie treats. This can also be turned into a contest with a prize for the best dressed pet! You can order poop-bag holders with your logo (because honestly, dog owners will see that every day).
Hold a local Halloween pumpkin carving contest
Give the pumpkins something to talk about by organizing a community event where everyone carves pumpkins together (in your driveway or at a local park or rental property). Collect rewards from local businesses who also want to be recognized in your area. Your pumpkin carving contest requires a little planning, but what a great way to get followers and engage on social media! As an alternative, simply ask your friends and followers to record their own jack-o-lantern at home, and tag it on social media. The best sculpture wins a prize, which you will announce on your IG or Facebook. You can even use a poll or give a prize to the most popular photo.
Hang Halloween-themed door hangers around your neighborhood or farmhouse
Be sure to use a specific call to action, and use fun, catchy phrases (and feel free to borrow something from this article). Make sure you “literally kick it” and give plenty of “thrills and chills”. See what we did there? Your neighbors will definitely notice. Make sure you let them know that you can help them find a loving new home at a scary start. Hang door hangers in your yard or your spacious home farm.
Give neighbors candy with a name on it
No tricks, just management! Here are two of our favorite simple yet memorable Halloween housewarming ideas for parents in your neighborhood: order and give out branded candy (we like personalized M&Ms in your brand’s colors). Or, if you’re short on time, buy regular sweet-sized candy in bulk, put a few pieces in small, clear cellophane bags, and tie your business card to each bag with an orange and black ribbon.
Rent a food truck for the trick-or-treaters
If you get a lot of foot traffic to your door, you can make a big splash in your neighborhood by serving kids (and parents) real food on Halloween night. Many food truck owners will appreciate the opportunity to sell their tacos in your neighborhood if you allow them to park in your driveway – but be sure to check the permit requirements. If your budget allows, you can catch a food truck for an hour or two. Either way, be sure to give your business cards to grateful parents in your neighborhood (bonus: they won’t have to cook dinner). Market your food truck event in advance on social media or with postcards or door hangers. You will make a lot of noise and your neighbors will remember you for it.
Give pop-by tags with swag to trick-or-treating adults
Everyone loves a freebie, but make sure you include something your neighbors will enjoy along with your pop-by tag or business card. Other suggestions: full-size candy or branded swag (but only if it’s really unique and cool). Think tape scales, jar openers, or sunglasses. Your Halloween-themed pop-by card should include your contact information and should make it clear that you’re a local real estate agent (and local expert)!
Host a fun face painting party.
Before the artists come out for the evening, consider hosting a local artist to paint the faces of all the local children. You will need to market this on social media or by email or door knocking. You can save their parents a lot of trouble by planning a costume. While the children are having fun, you have a chance to chat with their parents. Also, a great Instagrammable event. Trust us…parents in your neighborhood will remember you (thankfully) for hosting guests.
Make the most of these Halloween housewarming ideas and create new opportunities to meet your neighbors and build new relationships in the coming month! Real estate is a relationship business, and the more active we are in our community, the more business we will receive.
Happy Halloween! 🎃🧟♀️🕷️
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