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Although new social media platforms seem to emerge all the time, Facebook remains a tried and true platform for real estate agents to grow their business in a variety of ways. Joining and interacting with other Partners’ groups on Facebook should be an essential tool for all tool agents. Why? You can connect and build a community with other agents around the world, stay up-to-date on the latest industry trends, stay motivated when you’re feeling down, learn directly from some of the top real estate leaders, and even find new clients!
Here are our top 15 real estate agent Facebook groups we recommend you check out, along with a few suggestions for other types of Facebook groups to search.”
1. Lab Coat Agents
One of the first and largest real estate Facebook groups, Lab Coat Agents was founded by top real estate agents and coaches Tristan Ahumada and Nick Baldwin 10 years ago. An active group with over 165,000 members and dozens of daily posts. Content ranges from inspirational/motivational posts to questions asked by members. LCA’s tagline is “examining the science of real estate,” and you’ll find plenty of advice on the technology here. It’s one of the funniest groups, too.
2. Canva Made Easy For Real Estate
“Use Canva!” almost the cliche real estate marketing advice of the decade. Sure, Canva is “simple” but simple software can have a learning curve if you’re not a tech geek. The Canva Made Easy For Real Estate group is a great place to learn how to use Canva, share templates and find new ways to improve your marketing materials. Many Realtors use Canva to cut their marketing budget in half.
3. Realtor Networking & Social Media Tips
Founded by social media marketing wunderkind Natalie Ridderbos, the Realtor Networking & Social Media Tips Facebook group boasts over 108,000 agents. It is also one of the most active accommodation groups on Facebook with over 10 posts per day. The perfect group for agents who want to share social media marketing tips or just hang out with other agents.
4. Architectural Genius
Another mega-Facebook group is Real Estate Mastermind, which has over 312,000 members. Posts get a ton of responses, and the comment sections are gold mines for new ideas, inspiration, information, and discussion. Real Estate Mastermind can be a helpful source of answers to common questions from a large group of experienced agents and sellers. If you don’t want to ask a question yourself, you can use the group search function to look for answers to questions or problems similar to the one you’re trying to solve.
5. Glover U Inner Circle
Run by top agent and national coach Jeff Glover, this Facebook group is a great way to get a taste of the training that GloverU offers for free. Naturally, there is a little “selling” going on here, but there are also useful strategies for getting new business, as Jeff is a lead gen expert. Referral requests often happen here, so if you visit the group regularly, you might get a chance to raise your hand and get a referral!
6. Introverts in Real Estate
This unique group is run by yours truly – trainer and self-proclaimed intro Ashley Harwood. We focus on supporting, encouraging and educating imported real estate agents. We are small, with about 3,400 members. My team members and I post regularly, talking about some of the challenges of being an entrant in this industry. Also, you’ll enjoy the occasional photo of my orange cat, Marty.
7. Referral Agent Network and Marketing
If you are looking for a Facebook group for referrals, size matters. With over 300,000 agents nationwide, Real Estate Referral Network and Marketing Group is the largest referral group on Facebook. Although the group has a free method, Wild West Referral is more advanced than other groups, it is public and does not require you to join a paid referral network.
8. Lab Coat Agents Referrals
Are you looking for a highly targeted referral group? Join Lab Coat Agents Referrals. Although it has only about 57,000 members, it is heavily supervised. That means you’ll only get outbound referrals – so you won’t have to wade through tons of memes and quizzes to get to the good stuff. Our advice? Join as many posting groups as you can! More groups = more opportunities for hot leads.
9. Comedy of Buildings
Although the name is small on the nose, the Real Estate Humor group is the largest meme page on Facebook. 188,000+ Realtors can’t be wrong! Well, they can, but when it comes to finding the spiciest memes to post on social media, the more creative minds are, the better.
10. Generosity Generation with Michael J. Maher
The author of the best-selling book 7 Levels of Communication runs this group, which helps real estate agents get business by building relationships. If you want to be inspired by practical strategies for hosting successful client events, building and leveraging your sphere of influence, and leading through giving, check out this group.
11. Win Make Give
Covering all things life, wealth, leadership, and legacy, this Facebook group is a companion to the podcast of the same name. Hosted by podcast hosts Ben Kinney, Chad Hyams, and Bob Stewart. The content is light hearted and fun but incredibly purposeful, leaving you wanting to go out and make a difference in the world. Although most team members are currently in real estate, people from all industries are welcome to join.
12. His Best Life
Her Best Life is another small but powerful Facebook group for real estate agents (or those who work in any industry). This group focuses on supporting influential women leaders. Inside, you’ll find inspirational stories, advice from real estate agents and leaders, and referral opportunities. You will feel part of a close-knit community as a member of this group.
13. Empowering Women Through Buildings
The Empowering Women in Real Estate group was created by Realtor Karen Cooper as a safe space to share ideas, challenges and inspiration for women in real estate. The perfect group for agents who want to share their knowledge, seek advice, or just vent about the state of the industry – minus the mansplaining. 😉
14. Official BiggerPockets Club
For agents looking to invest in real estate themselves or work with real estate investors (or both), I’d recommend checking out the BiggerPockets Facebook group. If you’re new to the world of investing, you’ll learn a lot just by reading other people’s questions and the answers they get. If you have questions about investing, this is the perfect place to ask and tap into the trust of the brains of the group.
15. Emily Peckham’s FSBO Mastermind Group
A dedicated group of agents working with For Sale By Owner sellers, full of tips and tricks for successfully finding and converting FSBO leads. Learn from other real estate agents and get the inside scoop on what works and what doesn’t – in real time. Post your own questions and objections you find, too.
Some Facebook groups to check out
Here are some types of Facebook groups you should search for and check out to meet new customers, find hidden properties that are coming to market in your area, or network within your bracket or brand.
Every city/town has at least one local Facebook group dedicated to the community. Many cities have many groups. Join and participate in your local groups by posting and commenting, positioning yourself as a local expert. Make sure you are always adding value, not selling.
In my office town of Newton, MA, there are over a dozen Facebook groups – everything from a parenting group to a free stuff group. Joining groups that work for you is a great (free) way to get your name out there.
If you have a large, national brand, look for Facebook groups within your company. In Keller Williams’ world, for example, there is a Wellness group, a group for agents with ADHD, a group for young professionals, a luxury group, multiple referral groups, and more. Ask at your dealership to find brokerage-specific Facebook groups and join the ones that make sense to you.
One of the best ways to find properties before they go on the market is to check your local fore/off market Facebook groups. Use these groups to find the homes buyers prefer or find deals for your investor clients. Most places will have at least one group coming soon. If you tell your buyer about a property that is not currently on the MLS, you will be a hero!
Remember to visit the Facebook groups you join to get the most value out of them. Comment on other people’s posts if you can answer a question in a helpful way and post your own questions and success stories to inspire others. Think of them as the communities they are, full of agents like you trying to do more business and help more people!
About Ashley Harwood
Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching. Move over Extroverts in 2018. He has created training materials, classes, and training programs for his fellow beginners. As of 2020, Ashley has served as Director of Agent Growth in three Keller Williams offices in the Boston metro area. He is now the Lead Listing Agent for the Fleet Homes group in Massachusetts and is a regular contributor to Vetted by HousingWire. He created The Quiet Success curriculum and has taught thousands of real estate agents across the country. He has also been a guest speaker at top industry events and has been named a top real estate coach by prominent industry publications.
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