Craig Rowe reviews a recruitment and retention solution called 3 Data Pulse, designed to assist real estate, sales and operations teams in agent recruitment, retention and management.
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3 Data Pulse is an agent recruitment, retention and training application
Platforms: Browser
It’s ready: Operations managers, salesperson, team leaders and agents
High selling points:
• Effective supervision of production
• Accurate leaderboards and KPI insights
• Multi-office flexibility
• Training guidance; personality profiles
• Agent-by-agent maintenance
A top concern:
The software is probably best suited to those companies that have employees committed to its highest and best use; if not, it may be considered as another responsibility that the seller has to do, without appealing the price proposal.
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What you should know
3 Data Pulse is designed for the marketer or lead group with real business experience — or at least for the one who wants to create something. This is a leader’s software that uses more than the number of butts in seats to measure success, a method that remains popular to this day.
What this application can do is support the user’s vision of their brokerage five years from now; it’s a tool that will let you know when you’re driving a square peg into a round hole. Sometimes, the agent is not compatible with what you are trying to build and sometimes it is what you build. Either way, 3 Data Pulse can help you find it.
The benefits of this software are thanks to the salesperson and the team manager who were open to the fact that managing people is difficult and that the success of the agent should not be left to them alone. It’s easy to manage transactions. People are another matter.
In terms of features and functionality, almost everything you need to find, maintain and feed your brokerage income is here. There are dashboards with in-depth performance metrics for all independent or multi-office jobs that show revenue pipelines by office and agent, as well as the number of agents (losses and growth), employment targets with job details and enough important data to take a daily EKG. of real estate business.
Focusing on recruiting, a user can search as deep as they want to become a new agent. There are transaction histories and profiles, as well as a series of automatically generated templates that can power outreach campaigns tailored to each prospect.
Time frames are set for each recruiting effort, and campaign performance can be measured, too. So, like every effective marketing effort 3 Data Pulse lets its users know what messages are hitting home when trying to persuade new agents to reprint their business cards.
I like that the software doesn’t stop being useful after getting the desired look. In addition to the onboarding module that ensures that the initial engagement goes smoothly, 3 Data Pulse offers training as its third pillar between recruiting and retention to help ensure mutual success.
It does a good job of separating the two principles but not cutting them off. Training resources include historical breakdowns of listing price accuracy, days on market averages, recent closing information and a sharp artificial intelligence component that provides ideas on how to best communicate with the listing agent when it’s time for an active review.
Charts and metrics give users visibility into performance declines and clues as to why a deal has gone south or why someone isn’t earning as much as they could have last year at this time. Is it personal? Did they start using a new Zip Code?
Managers can extract data from their CRM to further feed agent activity into training sessions. Meeting notes can be saved, and there is the same kind of response reminder system and activity notifications as one might expect when handling a new buyer or seller lead or managing a project.
Consumers can use 3 Data Pulse as a way to monitor performance from the ground up, too. It offers complete agent rosters for each location, RealTrends integration to view office-wide purchases, a company-wide scoreboard and other business intelligence to ensure that each week, month and quarter is aligned with long-term goals.
The standard dose of internal accountability is not an easy concept for real estate leaders to swallow. After all, a few new agents can turn things around quickly, right? You can always blame it on the market, too.
However, sometimes looking good in the mirror for a long time is too late. And all those lines and cracks and flaws that you are so good at pointing out in others can eventually show up on your face.
I know that sounds amazing. But the best drama is always rooted in reality, and nothing bad comes from a little humility.
If your business goal for 2025 is to be successful by 2025, then you will need support with more than clever video listings and lead offers. It will take an uncomfortable look in the mirror and probably the best hire.
Have a tech product you’d like to discuss? Email Craig Rowe
Craig C. Rowe started in the commercial space at the beginning of the dot-com boom, helping dozens of real estate companies strengthen their online presence and analyze in-house software decisions. He now helps agents with technical and marketing decisions by reviewing Inman software and technology.
