The latest iteration of REDX’s ad builder introduces customizable ad templates and easy, direct connections to Facebook accounts to create campaigns and launch them in less time.
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Agents using digital display ads and Facebook campaigns to find qualified leads will have a new friend in REDX’s updated Ad Builder, according to an Oct. 31.
The latest iteration introduces customizable ad templates and simple, direct connections to Facebook accounts, so campaigns can be created and launched in less time.
“Real estate agents have always been able to better target Facebook’s custom audience features using REDX data, but now new Ad Builder features allow agents to streamline the ad creation process using pre-built templates designed specifically for real estate,” the company said.
Users can use REDX’s lead data to drive the direction of online ad campaigns, using categories such as expired listings, FSBO sales and pre-foreclosure sellers. This can help solve one of the main obstacles in creating ads from scratch with Facebook – audience specification.
Due to the large volume of users in the Meta ecosystem, it can be very difficult to know how to create, evaluate and adjust the demographic to target with available lists, buyer representation or other such services.
Third-party marketing providers have long aimed to offer a better campaign creation experience than Meta’s native toolset. REDX is the latest to provide agents with sophisticated audience building and ad creative targeting buyers and sellers, and wants to inform the industry about new FCC rules governing web-based lead generation.
Inman contributor Bernice Ross spoke in March 2024 with REDX President Curtis Fenn about these upcoming concerns.
“In the last five or six years, there has been an explosion of lead generation companies and portals have also entered the business of selling leads. “While there have always been large lead generation companies, the amount that has come out in the last five years has been a huge shift in the industry,” Fenn said. “The FCC is now saying you can’t say to a caller, ‘Hey do you want to be contacted?’ and go out and sell to a thousand people.”
“New recruits come into the business and say, ‘My lead generation budget is $1,000 a month. Where do I buy leads?’” Fenn said. “That’s completely different from the old idea where people grew their network starting with their family and friends.”
The company’s new tools enable agents to create new lead pools and grow existing leads on a compliance basis, thus, a higher level of assurance.
“Our goal with this update is to make advertising as effective and simple as possible for real estate professionals,” Fenn said in the release. “Facebook Ad Builder’s integration with our ready-to-use templates means agents can spend less time setting up ads and more time focusing on what’s important: connecting with potential customers.”
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