Better Homes and Gardens Real Estate has introduced a new tagline, “Nobody Knows Homes Better,” in its latest ad campaign aimed at buyers.
Whether it’s adjusting your business model, mastering a new technology, or finding strategies to profit from the next market, Inman Connect New York it will prepare you to take the next steps. The Next Chapter is about to begin. Be a part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.
Better Homes and Gardens Real Estate is starting the last quarter of the year on a high note, with its latest marketing campaign aimed at buyers.
Aptly titled “We Know,” the campaign focuses on BHGRE’s unique relationship with Better Homes & Gardens and the Dotdash Meredith media empire, which provides the brand with consumer insights from more than 42 million print and digital readers. The campaign includes a two-page spread Better Homes and Gardens Magazine and digital advertising blitz on BHGRE and Better Homes & Gardens community profiles.
The campaign also includes the launch of a new tagline, “Nobody Knows Home Better.”
BHGRE President Ginger Wilcox said the tagline reflects the “visible power” of the Better Homes & Gardens brand, which is more than 100 years old. Although BHGRE has another 84 years until it reaches its centennial, Wilcox said the exchange has made an indelible impact on the industry with its consumer-led outlook.
“As Better Homes and Gardens Real Estate evolves, we feel it is very important to continue to present ourselves as a trusted brand in real estate by fully connecting with the power and trust of the Better Homes & Gardens brand that reflects the way we live. more than 100 years,” he said in a written statement.
“That knowledge and trust, combined with our broker’s and agents’ skills in advising and guiding their clients through the home buying and selling journey, is unique and unmatched. Although ‘Nobody Knows Homes Better’ is a play on the name Better Homes & Gardens, it fits perfectly with who we are.”
In an email interview with Inman, Wilcox said identifying and understanding lifestyles is as important to an agent’s success as economic and real estate information.
Ginger Wilcox
“Understanding how people enjoy and grow their homes is important to real estate professionals because it aligns with consumers’ desires to get greater value and emotional satisfaction from their investments,” Inman said. “This information enables agents to highlight how a home can fulfill a buyer’s dreams and lifestyle, giving a complete picture of a property’s value.”
“By deeply understanding the needs of their customers and showing how a home can serve as the perfect setting for family gatherings, important personal events and everyday life, better estate agents and gardens improve the buying and selling experience,” he added. “This approach not only resonates with customers but also drives more business by creating a meaningful and personalized experience.”
Chief Brands Marketing Officer David Marine said the magazine spread and digital ads were the first step in the “We Know” campaign. BHGRE will work with affiliate agents and brokerages to incorporate the campaign into their marketing efforts, as well as better insights from Dotdash Meredith to drive growth.
“We worked closely with the Better Homes & Gardens team and those at their parent company Dotdash Meredith to identify how the buying and selling process relates to the dreams, emotions, and experiences that a home provides,” Marine said in a written statement. “This advertising campaign highlighted how we plan to support our agents and brokerages as they combine their knowledge of how each home is unique with their experience working with thousands and thousands of buyers and sellers each year.”
“We look forward to working with the Better Homes & Gardens editorial teams to showcase emerging trends in the way we enjoy our homes,” he added.
Email Marian McPherson
