Zillow, Realtor.com join forces to share 3D home tours and interactive listings

Zillow again Realtor.com agreed to share 3D home tours, interactive floor plans and photo listings between both platforms, the real estate sites announced this week.

The new partnership will allow real estate agents to share focused listings with potential clients on both platforms, improving visibility and simplifying the home search process for buyers. Buyers shopping on Realtor.com can use Zillow’s 3D home tour and embedded listing media to select homes with greater speed and accuracy.

The demand for 3D home tours is growing in every sector. According to a Zillow Consumer Housing Trends report released earlier this month, 62% of buyers want immersive 3D tours available, while 72% of sellers say they are more likely to hire agents who use virtual tours and active floor plans for their listings. .

These statistics highlight the changing preferences of today’s consumers who rely on digital tools to make home buying decisions.

Angela Lu, vice president of business and business development at Realtor.com, describes the partnership as a “win-win” and emphasizes that both companies offer a better user experience.

“At Realtor.com, we are committed to constantly improving the home search experience, and this partnership with Zillow raises the bar,” Lu said in a statement. “By seamlessly integrating Zillow’s 3D home tour technology into our site’s listings, we’re empowering agents to better showcase their sellers’ properties while giving home buyers a more focused, informed way to view homes.”

Zillow’s 3D home tour feature, launched in 2019, is the cornerstone of this partnership. The tour uses 360-degree camera technology to give users a first-person view of the home with room-to-room navigation controls. Zillow’s interactive floor plans – powered by AI – include 3D tours and listing photos for added immersion.

Realtor.com can now provide the same experience to its users, empowering them in a competitive market where personal listings can be limited.

This isn’t the first time Zillow and Realtor.com have partnered this year. In March 2024, two leading real estate platforms joined forces to integrate Zillow multifamily listings on Realtor.com, helping renters find listings and connect with property managers.

Even with the partnership, both companies see different financial results. Zillow increased its revenue to $572 million in the second quarter of 2024. Meanwhile, Realtor.com saw a 2% annual revenue decline to $143 million in Q4 2023.

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