The compass is certainly known for selling luxury properties, but the nation’s top brokerage based on sales volume is looking to provide more support to agents working on these types of deals. On Tuesday, the company launched Compass Resort, a network of agents to market vacation homes and customers looking for second homes.
Compass Resort will be led by agents Jordie Karlinski, Jack Pearson, Jen O’Hanlon and Steve Springer. The official launch of the network will take place on Wednesday during the company’s annual retreat, held in Charleston, South Carolina.
“We are excited to introduce a new level of service to second home buyers and their agents,” Karlinski, a Compass agent in Aspen, Colorado, said in a statement. “We have a white-glove approach, but this is about tailoring that service to the industry’s unique needs and priorities.”
According to its announcement, Compass feels that now is the right time to launch a leisure division as the second home market is growing. A report from Compass found that in 2022 alone, 10 US markets saw homes priced at $10 million or more sell for the first time. While traditional second home markets, such as Aspen, are still very popular, communities near these markets are also gaining popularity for their quietness.
“Covid has turned the world upside down,” Springer, the Compass agent in San Diego, said in a statement. “Suddenly, people were buying homes in unexpected places, and young buyers started thinking about vacation spots earlier than ever.
“Whether it’s a third or fourth home or a first resort, our customers are making decisions like beach house versus mountain cabin, which brings a whole new set of considerations.”
A network of resorts will provide agents and customers in these markets with additional support, as buyers and sellers operating in these areas often expect a high quality of service from their agents.
“These buyers see their second homes as part of their broader wealth portfolio,” Pearson, who works for clients in the Hamptons area of Long Island, New York, said in a statement. “Agents are like property managers, helping to evaluate investment opportunities, seasonal rental opportunities, and resale value. There is a lot to consider – such as insurance laws or local zoning laws – which makes having an expert in this space very important.”
Through the network, Compass agents in more than 30 home and vacation markets will be able to connect to share information about trends and referral opportunities.
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