The HousingWire awards series highlights individuals and organizations recognized with our Editors’ Choice Awards. Nominations for HousingWire’s 2025 Tech100 Award will be open now through December 16, 2024. Click here to nominate a tech organization.
As the mortgage world continues to see rapid technological advances, staying ahead of the curve requires more than just keeping up — it requires leading the way. HousingWire’s Tech100 award highlights organizations that are setting new standards by driving transformative solutions that are shaping the future of housing. Companies like CLARIFIRE – a multi-year Tech100 Mortgage awardee – bringing advanced automation solutions to the workforce.
HousingWire reached out to CEO and Founder of CLARIFIRE, Jane Mason, to learn more about how the company provides solutions that not only meet today’s needs but anticipate tomorrow’s challenges. Mason highlights the critical role of data, the power of AI, and the importance of balancing advanced technology with human expertise and much more.
HousingWire: What role do you see AI and machine learning playing in the future of mortgage and real estate tech?
Jane Mason: AI and machine learning will continue to play an important role in the mortgage industry, but they must be used carefully. In areas like loss reduction, for example, AI can process and analyze data quickly, identifying patterns that would take human teams a long time to uncover. But AI and machine learning should not be viewed as cure-all solutions. They can help predict trends and streamline processes, but they cannot be relied upon to make informed decisions that take into account the unique needs of borrowers or the complex guidelines of investors. To embrace the full potential of AI, employees need clean, validated data and technology that provides data accuracy and consistency. This foundation will allow AI to enhance server performance, not replace it.
HousingWire: What challenges do you see in implementing new technology across the mortgage or real estate industry, and how are you overcoming them?
Jane Mason: The biggest challenge facing our industry is the integration of new technology and legacy systems. Many employees still rely on old platforms that cannot support new technologies like AI and automation without significant modifications. At CLARIFIRE, we prioritize seamless integration with leading third-party systems and a shared security responsibility model. This approach gives clients the ability to use our automation platform alongside their legacy systems without compromising critical data or performance.
HousingWire: How do you ensure that CLARIFIRE stays ahead of the curve in an industry where technology is rapidly advancing?
Jane Mason: Staying ahead in an ever-changing industry requires constant innovation and collaboration. We invest heavily in R&D every year, so that the CLARIFIRE platform always reflects the latest technological developments and industry demands. Meanwhile, strategic partnerships, such as our work with Gatehouse Strategies, and integration with industry-leading solutions, such as IndiSoft’s National Housing Advocacy Platform (NHAP) and Freddie Mac’s automated management solution Resolve, have strengthened our platform’s capabilities and helped our clients anticipate future trends. . By continuing to focus on what services and borrowers need most, we are able to deliver robust, responsive, and future-proof solutions.
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